#1
Businesspeople Remember the Advertisers of the Items They Received
Can a typical consumer remember the advertiser on a TV commercial they watched this morning? That’s doubtful, especially if they have TiVo. But they’re much more likely to recall the advertiser on a promotional product they have in their possession or in their home. Eighty-four percent of respondents said they remember the advertisers on the products they have, and that number is higher for certain products. For example, 94% of those who have logoed jackets easily recalled the advertiser on the jacket.
#2
42% of Businesspeople Have a More Favorable Impression of an Advertiser After Receiving the Item
That’s...